Developing Quality Reading and Viewing Content, for Knowledge & Entertainment

Jeff Patchell launched Connection Magazines in 1985, which today is based at Mt Waverley, employs 15 staff and remains a family-owned SME.

Over a number of years Jeff and his team developed a series of Business to Business (B2B) magazines that have served the technical and business needs of the building and construction sectors nationally

That range of titles cover the plumbing, electrical, home connectivity and residential building areas and offers both print and online services. Their primary audience is comprised of over 100,000 small/medium business owners of plumbing and electrical contracting firms and residential builders.

Using its experience in the trade market areas, the company has over the past 3 years been developing an online information hub for consumers who intend to have a new home or renovation built for them. www.build.com.au is a website that is rich in independent information, to help guide consumers on the often difficult and complex path of building

Jeff’s newest media venture started a couple of years ago when he launched a high quality men’s lifestyle publication called ManSpace, which takes a look at the interests and passions of men around Australia and the world. Such interests are often housed in garages, sheds or man caves and it has taken Jeff and his editorial team to some very interested sites around the nation. Connection Magazines has recently licensed its brand and ManSpace TV was born a few weeks ago on the Go! channel – the Channel 9 digital affiliate station.

Jeff will take us across this latest project and share some of the experiences with putting both ManSpace magazine and TV together.

Chair: Norman Hall