Posted by Alyce Henson
Using photography to tell Rotary’s story doesn’t have to be complicated. With a few basic principles and a bit of determination, you can vastly improve the photos for your next public image campaign. Rotary International staff photographer Alyce Henson, who has captured many Rotary stories through the lens of her camera over the years, offers her pointers for taking better pictures. Our People of Action Guide, made possible by your dues, also includes a photography section with many helpful tips. Armed with this insight, you will be well on your way to capturing images that show your community the great work we are doing around the world.
“When people are wearing hats, especially baseball caps, it is important that you capture their face in the photo. This image would not have been successful if the man in the red shirt was looking down and his face was covered by the visor of the cap. When people wear caps, ask them to tip it up a little or take it off entirely if you can’t get their face in the shot. This image ended up being cropped to a vertical image for the final ad. That worked because there is enough room around the image to crop it to a different orientation. I can’t stress enough the importance of having empty space!”
Read more of Alyce Henson’s tips: